Each year, Luxottica partners with America’s Best to highlight its premium eyewear. For this campaign, I was tasked with crafting a visual direction that elevated the brand presence and aligned with Ray-Ban’s luxury positioning.
Luxottica x America’s Best
From PDP to
Campaign-Ready
I developed a warm, minimalist visual system that elevated standard PDP assets into premium, campaign-ready visuals. The refined art direction carried across web and social a cohesive brand experience.
The campaign outperformed expectations on social, leading leadership to extend its use into a Black Friday promotion featuring 30% off luxury frames. I adapted the creative across formats to support the new initiative while maintaining the premium aesthetic.
